Dogs deserved better. We made it happen.


Changing the way dogs are cared for.

Dogs aren’t “just a pet” – they are part of our families. But not to the dog care industry.

Everywhere we looked, we saw the same harsh chemicals that we knew could irritate and harm our dogs: SLS & SLES, Parabens, Phthalates, and more.

These were industry leaders, who should’ve been protecting and helping us care for our furry friends, not overloading them with toxic substances.

We knew that the dog care industry had a massive issue – they didn’t actually care about dogs. We had to change that (and we did!).

What we're about:

Natural Formulas

Made in the UK


Planet Friendly

Becoming natural dog care's top dog.

We pride ourselves on caring about the dogs we serve, and that starts straight here on our site.

Our product pages are included with rich information, including full ingredient lists, FAQs, and other user reviews to make sure you’re making the right choice for your dog.

Have any questions? Feel free to get in touch. through live chat, email, or phone!

Meet us through our products.

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